Lookna - Free hyperlocal search engine advertising website

Friday, August 04, 2017

Hyperlocal connotes information oriented around a well-defined community with its primary focus directed toward the concerns of the population in that community. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news).

Hyper-local advertising is certainly not a new focus- we’ve been hearing about this and directing our efforts towards creating a personal experience for consumers, for several years now. However, research continues to show that with location-based data, we now have even more information at our fingertips that will allow brands to build an even stronger connection with consumers. 


Lookna is a hyperlocal advertisement search engine that allows only legit businesses to get listed on their website. This all depends on where you are and what your marketing tactics are. However, it can be the main street in your city, a specific destination, shops or homes within walking distance, a park or other public area, or even people right in your own office building. Hyperlocal is describing a small area within a larger local area. So if you are performing local marketing in your town, you might want to incorporate hyperlocal advertising in the shopping center where your business is located. 

If you are attempting to advertise your local business online, regardless of the type or size, you need to participate in hyperlocal marketing. It goes beyond just local marketing and includes buzz words and targeted content for the people near you. Since you are in that area, you know these people and what they are looking for. 

This can all be used to help market your business, whether you own an art gallery on the main street or a coffee shop in a busy shopping center. Not only are you trying to get customers by using hyperlocal marketing, but you are working to keep them as well. Retaining customers is a huge perk of using this type of advertising method. It’s great if you get a one-time customer, but don’t you want them to return? You already know that it is easier to keep an existing customer than it is to get a new one, so you should already be aware of the importance of customer retention.

Lookna has a Searcher account-used by anyone who is looking for a specific service or product offered by the advertisers. A Searcher account is created thru search page. Once the searcher starts communicating with the advertisers, the phone number he used will be saved in the database and will be used as his auto-created login info.

One of the main benefits of utilizing hyperlocal marketing is that you are able to provide a unique customer experience based on this specific niche market. Instead of attempting to market to a broader local area, you are making it specific as possible. You already know these customers, because they are your neighbors and your friends. This works well for marketing to such a niche community. The more specific you can get your target market, the more unique and interesting you are able to make the marketing experience.

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3 comments

  1. Great website to advertise. Shall recommend it to my friends.

    ReplyDelete
  2. Hyperlocal is the buzzword in local searches. In India, there are several search engines that specialize in local search. Communities are becoming increasingly important for marketers and these days people are looking for services that are located close by.

    ReplyDelete